It’s no secret that how you structure your team will dictate how well your agency performs. Your service, output and costs are all tied to one variable: your people. A tried and true tactic of harnessing capable, lower cost labor can mean the difference between turning a profit or going out of business.

Small agencies like Sellry, scale-ups like Metalab and bigger consultancies like Deloitte, have all used international talent to drive business results for a fraction of the cost.

We created this guide will unlock some of the tools and tactics these companies used to achieve profitability. Whether you’re doing $1m or $20m in revenue, the insights in this playbook can help you substantially boost your margin and increase productivity.

We’ll share some frameworks on outsourcing, what areas and roles are best to outsource, the rates for talent in different regions/roles/seniority levels, international recruiting best practices and mini case studies.